While all this sounds amazing, Spotify’s free tier is limiting and you need to shell out a whopping $9.99/ month for the premium subscription. However, the $9.99 gets you ad-free streaming, offline downloads, and most importantly, the ability to skip and play all tracks instead of being stuck with random shuffles. Starting initially with the iOS app, both Spotify Free and Premium users will notice the app has a more consistent, streamlined look, new in-app icons, changes to how cover art displays, and more.
Spotify announced changes to the app for users of the free music streaming service. As of now, the ad version of Spotify has new systems for recommending songs and in playlists, in addition to promising less consumption of the user’s mobile internet.
With the changes announced by Spotify, users of the free version will have access to 750 different songs to listen to daily. They will be included in 15 playlists, and it will be possible to listen to any one of them at any time and as many times as the user wants, in any order. Currently, it is only possible to listen to playlists in random mode and with a limited number of times the user skips a track.
Playlists are personalized and created based on other user playlists. To facilitate the recommendation of songs that are in accordance with the person’s taste, Spotify will start asking which are the preferred artists as soon as the user opens the app for the first time.
Offline playback has not yet been released for users of the free version, but Spotify has added a new economy mode that promises to reduce data consumption by up to 75% while playing music, which can help anyone who doesn’t want to toast the package. mobile internet listening to music on the service.
According to The Verge, Spotify decided to turn to the free version after years investing only in improvements for those who subscribe to the service. The changes for non-paying users aim to attract more people to the ad-free mode: Spotify says that 60% of subscribers came from the free version of the service.
The new free mode will be released to Spotify users on Android and iOS over the next few weeks.
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Spotify prepares some changes for users who do not pay for the service. The free version of the music streaming service should gain some news to make it easier to use in the coming weeks.
According to the Bloomberg, the changes are being planned thinking mainly about who uses Spotify on cell phones. Access to playlists should be made easier, and users should gain more control over the songs they hear on the service.
Currently, Spotify has about 160 million users, of which 71 million are subscribers. The other about 90 million use the free version, which is maintained thanks to advertisements broadcast between the songs being played.
For Spotify, this base of unpaid users is important, as they are seen as potential subscribers for the future. The idea of the changes planned by the company is to convince even more people to migrate from the free to the paid version – currently, 90% of the service’s revenue comes from subscribers.
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Spotify debuted on the New York Stock Exchange last week and is now a publicly traded company, meaning it will be under constant pressure from shareholders to increase revenues and profits. Some changes are on the way to the service – in addition to the new free mode, Spotify should present the first hardware later this month, at an event scheduled for April 24.
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